The growing significance of digital experience
The rapid pace of technological advancement has driven up demand for digital experiences in the last decade. The onslaught of the pandemic has further accelerated the drive for companies to transform their business models and bring about new operating efficiencies in their business.
The winners and losers in a post-pandemic era will be determined by how well companies execute their digital transformation strategies. So how does businesses, content player and companies can sustain in this digital era?
“You have to start with the customer experience
and work back towards the technology,
and not the other way around.”
- Steve Jobs, Founder, Apple
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Key factors shaping digital experience include
764 million mobile subscribers in ASEAN with E-commerce, digital media register the biggest growth
400million internet users in 2020 – a twofold increase since 2015
94% of new digital consumers plan to continue digital lifestyle post-pandemic
