ASEAN’s digital growth spells great user expectations
ASEAN is experiencing exponential digital growth like never before. Home to more than 660 million people, the Association of Southeast Asian Nations (ASEAN) ranks one of the fastest-growing consumption-led markets in the world, following the footsteps of China and India.
Video streaming, online gaming and ecommerce consumption appetites have soared during the pandemic. The winners and losers in a post-pandemic era will be determined by how well companies execute their digital transformation strategies. So how does businesses, content player and companies can sustain in this digital era?
The rise in digital content consumption begs the question: Are content providers ready to deliver on ASEAN Internet users’ great expectations? To learn more about key to successful conversion, scroll down to download the IDC Market research on CDN
ASEAN Market opportunity
340 mil ecommerce users by 2025 from 661 mil population
$300 bil total Gross Merchandise Value (GMV2)
$3 bil annual subscription music and video revenue
